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Facing a declining market share, extensive competition from new entrants offering subscription and an overall threat to their position as market giant, razor company Gillette was looking to make a change, to make a statement. In 2019, they did just that. Gillette was founded in the 1900s by King Camp Gillette and it heavily disrupted …
We all love a good beauty standard, designed to make us feel terrible about ourselves as it purports unrealistic beauty ideals and convinces us we are shaped like brick walls. Dove, a known player in the skincare and beauty industry, has long taken upon itself to stand up against such body ideals and celebrate natural …